Digital strategy: ways to keep your project on track
Digital strategy: ways to keep your project on track Digital strategy is a pretty broad concept, stretching from the implementation of cloud-based services to the introduction of emerging technologies and new ways of working to support a shift in business models. Seven digital leaders give us their tips for delivering tech-led change. Any digital leader […]
Social Media Impact on business
Social Media Impact on business Remember when people said social media was just a fad? Its power has become clear – and it continues to grow, with no end in sight. Once a communication experiment consisting of more question marks than loyal supporters, social has evolved into a vast catalog of global tools that can […]
What is Digital Marketing?
Digital Marketing Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display […]